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Marketing Management / Rajiv Lal
Title : Marketing Management Material Type: printed text Authors: Rajiv Lal, Author ; John A. Quelch, Author Publisher: MC Graw- Hill Publication Date: 2005 Pagination: 812 ISBN (or other code): 978-0-07-060395-0 Languages : English (eng) Descriptors: Marketing Class number: 5427 Marketing Management [printed text] / Rajiv Lal, Author ; John A. Quelch, Author . - MC Graw- Hill, 2005 . - 812.
ISBN : 978-0-07-060395-0
Languages : English (eng)
Descriptors: Marketing Class number: 5427 Hold
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